As a graphic designer, I love designing logos. It could be one of my favorite projects to do. Logo design is all around us. To the general public, logos are a symbol of a company or a product; to the client they’re the basis on which their branding is built from; and to us designers they represent the challenge of incorporating our clients’ ideas and vision into one single graphic. I think there’s so much a logo can say visually that coming up with that form of communication is really fun and challenging for me. Recently our friends reached out to me to help create a logo for their new business venture. We decided on the look, the colors, the imagery and the style that would work best for them. And I love it when clients {like mine!} give super good direction and insight! This is what I designed and it seems to work well for them.
And here are some other logos I’ve created:
While I love designing logos from scratch, I also love to build out the brand and bring the whole package to life after the logo is finalized! Creating materials like brochures, websites, business cards, and signage that all work together are important to this process. If you are looking for a logo or have a logo and want to build your brand and are not sure how to do that, contact me and we can brainstorm and collaborate on some new ideas and materials for you!
Annie says
WOW! So talented, Lori! These are awesome! Being from Franklin, I also loved the one that you designed for the local clothing consigment shop “Switch” which has since sadly closed….that was cool too!!
lori says
Thanks, Annie! I loved that logo too.